Ask folks in the whiskey trade and they’ll tell you there are a few friendlier souls than Fred Noe III, master distiller at Jim Beam.
Though incredibly busy, when you find a slot on his dance card, you feel as though he has all the time the world to talk to you.
Growing up in the shadow of his father, Fredrick “Booker” Noe II, could not have easy. The legendary whiskey maker demanded perfection from his products and from his family, and even though he retired from Jim Beam in 1992, he remained the brand’s ambassador for about a decade afterwards.
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